According to reports, the United States has the highest output for print media in the world. This tells us that printing is an effective method to use when advertising a product or service.
When you want to get the word out about your business or a product you want to reach your audience in an effective manner. This is why printing is the best method as it is highly informative and you can expect your message to last longer than a television or radio ad. When you use print to communicate your company`s features and benefits it allows you to highlight your services that you can offer the customer on a single page. If you’re a company that sells a product that is slightly more upscale it is always good to use print media and put together an impressive sales kit, this can include colorful flyers, business cards, and some image samples of previous products.
The whole point of advertising is to get the message across to your target market and hope that it sticks. If you use print you can expect your message to last longer. flyers, business cards, magazines, brochures, postcards, banners and outdoor signs are a few of many the forms of print that are retained by people for many weeks and passed around to other readers. This in turn will create circulation and may help you reach a larger audience.
With constant increases in digital print technologies and the variable finishing techniques that can be implemented to give your company that niche in the marketplace, you can paint a detailed picture of your business to entice your customer to look further into your service or products.
In conclusion, there are a lot of positive outcomes when deciding on printing vs AD's . It will help you to inform your target market of your services and build your brand image to leave that lasting impression. It is true you only get one chance to impress your customers so make sure it’s a good one..:)