Not only can throwing some vinyl graphics on your vehicle gain you a few leads here and there, it helps to build authority and trust with your customers – two things that should be at the heart of your marketing strategy. But just like anything else, it will only be effective if executed properly.
Here are four benefits to branding your vehicle...
1. Gain Brand Awareness
Customers are more likely to hire you if they are familiar with or aware of your brand. People like to go with what they know. By simply driving around, you are getting hundreds of eyes on your brand every day, effectively building your brand awareness.
2. Builds Trust
We're always talking about building trust with our customers because we believe it is the single most important factor in a customer’s decision to hire.
By simply displaying your company information on your vehicle, it helps demonstrate that you are serious and established. You are showing your customer that this is what you do and you take it seriously. A well branded vehicle will help a customer to trust that you will do a fantastic job.
3. Increases Authority
When a random stranger sees your branded work vehicle, they will almost always assume you know more than they do. Even if you don’t. They are more likely to respect your knowledge and listen to what you have to say. The more authority you have, the more you can influence others. Possessing influence helps you sell and it just feels good.
4. Cheap Advertising
Branding your vehicle can be a inexpensive way to advertise a particular service or running special you may have with your business. For example, Carpet companies do a great job advertising specials on their vans. Usually they will have some sort of one room carpet cleaning special for $29.99 or something similar pasted all over their vans. Why? Because it works. They may not make money on that one room, but you can bet they’ll profit from the rest of the house.