When it comes to adding your company logo to staff uniforms there are many methods to choose from, but the two most common ways are embroidery and printing. Embroidery is a small part of our business, but in this blog we’re going to tell you why embroidery is the right route to go down when it comes to corporate & professional branding.
Embroidery is widely regarded as a ‘classier’ form of promoting your brand. Because your logo is sewn directly on to the material it becomes part of the garment. As thread has dimension, an embroidered logo ends up becoming almost three dimensional. In addition, embroidery thread is coated and therefore has a sheen that helps the colors pop to attention.
When you see a branded uniform, shirt, polo shirts, sweatshirts etc., the logo is usually embroidered on to the left side of the chest, which is inarguably the best place for branding on pieces of clothing such as this...
The reason being is that it looks professional. It looks like you care about your brand and that you want your employees to look good while representing the company.
Embroidery is long lasting and does not show any signs of deteriorating as time goes on, or the effects of being washed frequently.